Last Updated: January 2025

Privacy Policy – How 777bc Protects Your Personal Data

Your privacy matters to us at 777bc. This page explains exactly what personal information we collect from Pakistani players, why we collect it, how we use and store it, and the rights you have over your own data. We have written this in plain English so it is genuinely easy to read and understand.

Encrypted Storage

All personal data stored by 777bc is encrypted at rest and in transit using industry-standard SSL/TLS protocols.

No Data Selling

777bc never sells your personal information to third parties. Your data stays within the 777bc operational ecosystem.

Your Rights

You can access, correct, or request deletion of your personal data from 777bc at any time by contacting our support team.

Cookie Control

Essential cookies run the platform. Analytics and marketing cookies are optional and can be adjusted via your browser settings.

777bc

Six Privacy Principles That Guide 777bc

Everything we do with your data is measured against these six commitments.

Purpose Limitation

777bc only collects data that is genuinely necessary for operating your account, processing your payments, and complying with legal obligations. We do not collect data speculatively.

Data Accuracy

We keep your personal data as accurate and current as possible. You can update your contact details, address, and payment information from your 777bc account settings at any time.

Minimal Retention

Personal data is only held for as long as necessary for the purpose it was collected. Once that purpose is fulfilled and legal retention periods have passed, data is securely deleted by 777bc.

No Data Selling

777bc does not and will not sell, rent, or broker your personal information to any third party for marketing or commercial purposes. Your data is yours.

Security by Design

Data security is built into the 777bc platform architecture, not bolted on afterwards. Encryption, access controls, and regular security audits protect your information at every layer.

Your Control

You have meaningful control over your 777bc data. You can access it, correct it, object to certain uses, and request deletion. We will respond to data requests within 30 days.

01
Who We Are – The Data Controller

This Privacy Policy applies to the online betting and casino platform operated by 777bc, accessible at 777bc.im. For the purposes of data protection law, 777bc is the data controller responsible for the personal information collected from Pakistani players who register, deposit, play, or otherwise interact with the platform.

This policy applies to all personal data collected through the 777bc website, mobile browser experience, customer support channels, and any promotional communications you receive from us. It forms part of the broader 777bc legal framework alongside our Terms and Conditions and Responsible Gaming policy.

If you have questions about how 777bc handles your personal data, you can reach our support team at any time via live chat on the platform or by emailing support@777bc.im. We respond to data-related queries within 5 business days.

02
Personal Data We Collect on 777bc

777bc collects personal data through several channels. The specific data we collect depends on how you use the platform. Below is a breakdown of the main categories:

Category Examples When Collected
Identity Data Full name, date of birth, CNIC number During registration & KYC verification
Contact Data Mobile number, email address, city During registration & account updates
Financial Data Easypaisa/JazzCash account reference, IBFT details, deposit/withdrawal history When you deposit or withdraw in PKR
Technical Data IP address, device type, browser, operating system Automatically on each visit to 777bc
Usage Data Pages visited, games played, bets placed, session duration Automatically during platform use
Communications Data Support chat transcripts, email history, complaint records When you contact 777bc support
KYC Documents Scanned CNIC, passport, proof of payment method During identity verification

777bc does not collect sensitive personal data such as racial or ethnic origin, religious beliefs, or health information unless it is specifically relevant to a responsible gaming assessment you have requested or a legal obligation we must fulfil.

03
How 777bc Uses Your Personal Data

Every use of your personal data by 777bc is tied to a specific, legitimate purpose. We do not use your data beyond what is necessary for the reasons described below:

  • Account management: Creating and maintaining your 777bc account, verifying your identity, processing your login, and keeping your account records accurate and up to date.
  • Transaction processing: Processing deposits and withdrawals in PKR via Easypaisa, JazzCash, NayaPay, SadaPay, IBFT, and Visa/Mastercard. We use your financial data to execute transactions and maintain an accurate record of your 777bc balance.
  • Platform operation: Running the betting markets, casino games, and all platform features that you interact with on 777bc. This includes processing your bets, settling results, and crediting winnings.
  • Customer support: Responding to your enquiries, resolving disputes, and assisting with account issues via our 24/7 support channels.
  • Legal and regulatory compliance: Fulfilling our anti-money laundering (AML) and Know Your Customer (KYC) obligations, age verification, fraud prevention, and responding to lawful requests from relevant authorities.
  • Responsible gaming: Monitoring your account activity to identify potential problem gambling indicators, and responding to self-exclusion or limit requests in accordance with our responsible gaming obligations.
  • Platform improvement: Analysing anonymised usage data to improve the 777bc platform, fix technical issues, and develop features that better serve Pakistani players.
  • Marketing communications: Sending you promotional offers, bonus notifications, and news from 777bc via email or SMS, where you have provided your consent for us to do so.

04
Legal Basis for Processing Your Data

777bc processes your personal data on the following legal grounds:

  • Contractual necessity: Processing required to fulfil our obligations under the Terms and Conditions you accepted when registering – including account management, payment processing, and bet settlement.
  • Legal obligation: Processing required to comply with applicable laws including AML regulations, KYC requirements, age verification, and responses to regulatory or law enforcement requests.
  • Legitimate interest: Processing that is in the legitimate interest of 777bc and not overridden by your privacy rights – including fraud prevention, platform security, responsible gaming monitoring, and product analytics.
  • Consent: Processing based on your explicit consent, specifically in relation to receiving marketing communications from 777bc. You can withdraw consent at any time by contacting us or using the unsubscribe link in any marketing email.
777bc

05
Data Sharing – Who Sees Your Information

777bc does not sell, rent, or broker your personal data. We share data with third parties only where it is strictly necessary for operating the platform or complying with legal obligations. The categories of third parties who may access your data are:

  • Payment processors: Easypaisa, JazzCash, NayaPay, SadaPay, and bank/card processing partners receive the minimum data necessary to execute your PKR deposit or withdrawal transaction.
  • Identity verification providers: KYC and age verification service providers who assist in verifying your identity and CNIC details. These providers are bound by strict data protection agreements.
  • Technology and hosting partners: Cloud infrastructure and software providers who host or power parts of the 777bc platform. All such providers operate under data processing agreements that restrict use of your data to the services they provide for 777bc.
  • AML and fraud prevention services: Third-party screening services used to detect money laundering, fraud, and other financial crime. Data shared is the minimum required for screening purposes.
  • Regulatory and law enforcement authorities: Where 777bc is required by law or lawful order to disclose your personal data to a regulatory body or law enforcement agency, we will comply. Where legally permitted, we will inform you of such disclosures.
  • Game content providers: Live casino studio and game software providers receive anonymised session data for game performance purposes only. They do not receive identifiable personal data.
Note: All third-party service providers who receive 777bc player data are required to sign data processing agreements that restrict how they can use that data and require them to maintain appropriate security standards.

06
Payment Data & Financial Security

Because 777bc processes real-money PKR transactions for Pakistani players, the security of your financial data is a specific priority. The following measures apply to all payment-related data:

  • Full payment card numbers are never stored on 777bc servers. Card payment processing is handled by PCI-DSS compliant payment processors who tokenise card data before it reaches our systems.
  • Mobile wallet transactions via Easypaisa and JazzCash use the secure API integrations provided by those platforms. 777bc does not store your Easypaisa or JazzCash PIN or password.
  • All financial data transmitted between your device and 777bc is encrypted using TLS 1.2 or higher.
  • Transaction histories are stored securely for a minimum of 7 years in accordance with financial record-keeping requirements.
  • Suspicious transaction patterns trigger automated alerts and manual review by the 777bc compliance team. We may contact you to verify large or unusual transactions before processing them.
If you notice any transaction on your 777bc account that you did not authorise, contact our support team immediately via live chat or email. We will investigate and, where necessary, suspend your account to prevent further unauthorised activity while the investigation is underway.

07
Cookies and Tracking Technologies

777bc uses cookies and similar tracking technologies on our platform. A cookie is a small data file placed on your device when you visit a website. We use three categories of cookies:

Most modern browsers allow you to manage cookie preferences through browser settings. The method varies by browser – please refer to your browser's help section for instructions on controlling cookie acceptance and deletion.

08
Data Retention – How Long We Keep Your Information

777bc retains personal data only for as long as necessary for the purposes described in this policy. The main retention periods are as follows:

  • Account data: Held for the duration of your active 777bc account, plus a minimum of 7 years after account closure. This is required for financial record-keeping and legal compliance purposes.
  • KYC documents: Retained for a minimum of 5 years from the date of verification, or longer where required by applicable AML regulations.
  • Transaction records: Retained for a minimum of 7 years from the date of the transaction. This applies to all deposits, withdrawals, and bet settlement records on 777bc.
  • Support communications: Chat transcripts and email exchanges are retained for 3 years from the date of the last interaction, unless the content relates to a complaint or investigation which requires longer retention.
  • Marketing consent records: Retained for the period during which you are subscribed to 777bc marketing communications, plus 2 years after unsubscription as evidence of consent management.
  • Technical and usage data: Retained in anonymised form for up to 2 years for platform analytics purposes. Raw identifiable technical data is not retained beyond 90 days.

When data reaches the end of its retention period, 777bc permanently deletes it from our active systems. Backup copies are purged on the next applicable backup cycle.

777bc

09
Your Rights Over Your Personal Data

As a 777bc player, you have the following rights in relation to your personal data. To exercise any of these rights, contact our support team via live chat or email at support@777bc.im. We will respond within 30 calendar days.

Right of Access

You have the right to request a copy of all personal data that 777bc holds about you. We will provide this in a structured, readable format within 30 days of your request.

Right to Rectification

If any personal data 777bc holds about you is inaccurate or incomplete, you have the right to request that we correct it. You can update many details directly in your 777bc account settings.

Right to Erasure

You can request that 777bc deletes your personal data. Note that we may be unable to fulfil erasure requests where data must be retained for legal or regulatory reasons, such as financial record-keeping obligations.

Right to Object

You can object to 777bc processing your data for direct marketing purposes at any time. You can also object to processing based on legitimate interest, though we may continue if we have compelling grounds to do so.

Right to Data Portability

Where 777bc processes your data based on your consent or a contract, you have the right to receive that data in a portable format that allows you to transfer it to another service provider.

Right to Restriction

In certain circumstances – such as where you have contested the accuracy of your data or objected to processing – you can request that 777bc restricts how it uses your data while the matter is being resolved.

10
Children's Privacy

The 777bc platform is strictly for users aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If we discover that a person under 18 has registered an account on 777bc, we will immediately close the account and delete all associated personal data.

If you are a parent or guardian and believe a minor has used 777bc, please contact us immediately at support@777bc.im. We take underage gambling very seriously and will act promptly on any such report.

Parental controls: If you share a device with family members, we strongly recommend using parental control software to prevent underage access to betting and gambling websites including 777bc. Our Responsible Gaming page has more guidance on this.

11
Marketing Communications

With your consent, 777bc may contact you by email or SMS with promotional offers, bonus announcements, PSL betting promotions, and platform news. We only send marketing communications to players who have opted in to receive them.

You can withdraw your marketing consent and opt out of 777bc marketing communications at any time by:

  • Clicking the unsubscribe link at the bottom of any marketing email from 777bc.
  • Adjusting your communication preferences in your 777bc account settings under "Notifications".
  • Contacting our support team via live chat or email at support@777bc.im and requesting removal from marketing lists.

Please allow up to 5 business days for opt-out requests to take full effect across all 777bc communication channels. Opting out of marketing does not affect transactional communications related to your account, such as deposit confirmations, withdrawal notifications, or bet settlement receipts – these will continue as they are necessary for account operation.

12
Data Breach Procedure

Despite the robust security measures in place at 777bc, no digital system can guarantee complete immunity from security incidents. In the unlikely event of a personal data breach that poses a risk to your rights and freedoms, we will:

  • Immediately contain and investigate the breach upon discovery.
  • Notify affected players promptly – typically within 72 hours of discovering a high-risk breach – via the email address registered on their 777bc account.
  • Provide clear information about what data was involved, what risks it may present, and what steps 777bc is taking to address the situation.
  • Take immediate corrective action to prevent further exposure and implement additional safeguards to prevent recurrence.

If you receive a data breach notification from 777bc, please read it carefully and follow any recommended steps. If you have questions about a breach notification, contact our support team immediately.

13
Changes to This Privacy Policy

777bc reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, applicable law, or platform features. When we make material changes, we will notify active players via email to the address registered on their 777bc account and display a prominent notice on the platform for a reasonable period.

The "Last Updated" date at the top of this page will always reflect the most recent revision. We encourage you to review this policy periodically. Continued use of the 777bc platform following any update constitutes your acceptance of the revised Privacy Policy.

14
Contact Us & Data Requests

For any privacy-related query, data access request, or complaint about how 777bc handles your personal information, please contact us through any of the following channels:

  • Live Chat: Available 24/7 directly on the 777bc platform. Fastest response for urgent privacy queries.
  • Email: support@777bc.im – please use the subject line "Privacy Request" for data-related enquiries. We will respond within 5 business days for standard requests and within 30 calendar days for formal data subject rights requests.

We are committed to resolving privacy concerns promptly and transparently. If you are not satisfied with our response to a privacy complaint, you may refer the matter to the relevant data protection authority in your jurisdiction.

When submitting a data subject rights request to 777bc, please include your registered email address and a brief description of the request so we can process it efficiently. We may ask for identity verification before fulfilling certain requests.
TLS 1.2+
Encryption Standard for All Data in Transit
30 Days
Maximum Response Time for Data Requests
0
Third Parties That Buy Your Data from 777bc
24/7
Support Available for Privacy Queries

Your Data is Safe on 777bc – Join Half a Million Pakistani Players

You have read our Privacy Policy and you know exactly how 777bc handles your information. If you are 18 or over and ready to get started, registration takes under two minutes. Your first deposit is matched 100%.

18+ only  ·  Please gamble responsibly  ·  Responsible Gaming